Targeted EMail – Creative Guidelines
ITEMS TO PROVIDE
Creation by us or by you
We can create your Targeted Email for you (recommended for optimal results) or you can create it yourself.
Please provide the items listed below, depending on your choice.
| CREATION BY US (Integration time 5 weeks) | CREATED BY YOU (Integration time 4 weeks) | |
|---|---|---|
| Optimize your open rate | Your objective: a description of the main objective of your email Subject line: an attractive sentence that makes contacts want to open your e-mail (max. 60 characters recommended) Preheader: an introduction that compliments the subject line incites to read on (max. 60 characters recommended) | Please provide the items below (subject to validation by our team) Responsive HTML file: • One call-to-action (maximum 3 words) • Text areas ≤ 40% (recommended) Subject line and pre-header: maximum 60 characters each. |
| Engage your audience | Images (HD): .jpg, .png, .gif, .ai, .psd • Your logo • Up to 4 additional images (final selection subject to approval by our team) Headline: a short line displayed on your image (max. 60 characters recommended), and your preferred font (optional). Body text: in English or French, max. 400 characters, highlighting the benefits of your offer or product. | |
| Optimize your click and conversion rate | Call to action: • Up to 3 words to make readers want to click and learn more. This text will be integrated as a button redirecting to your website. • A link to a webpage providing more details and a contact form (recommended). | |
| A special requirement? | Indicate any additional information that could help us with the creation. |
I WANT IT!
Book your targeted email in advance! Limited slots available and up to 5 weeks integration time.
Contact your account manager to check availability and confirm your targeting criteria.