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The product Newsletter
Generate a fast and substantial influx of new leads.
Sent to thousands of subscribers in your product universe, the specialized product newsletter showcases your product to a targeted audience to generate a significant influx of leads for your lead nurturing campaigns. Also available: special trade show, thematic, and trend editions. View the editorial calendar.
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Leads generated through the newsletter
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KPI by Marketplace
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(All KPIs: 12-month moving average)
361K
Number of unique subscribers
25%
Total unique open rate
Percentage of Sends by Zone
| Continent | Subscribers |
|---|
| Europe | 40 % |
| South America | 22 % |
| Asia | 13 % |
| North America | 12 % |
| Africa | 11 % |
| Oceania | 1 % |
Number of Subscribers and Unique Open Rates by Category
| Category | Open Rate | Subscribers |
|---|
| Aircraft | 25% | 50K |
| Aircraft interiors | 25% | 36K |
| Airport terminals | 25% | 24K |
| Components - Spare Parts | 25% | 63K |
| Drones | 25% | 35K |
| Free flight - Ultralight aviation | 25% | 763 |
| Logistics - Ground Support | 25% | 305 |
| Production - Materials - Metrology | 25% | 27K |
| Runways, Taxiways - Ground Support | 25% | 28K |
| Security - Protective Equipment | 25% | 54K |
| Software - Simulation | 25% | 42K |
| Transport Ferroviaire | 25% | - |
1.29M
Number of unique subscribers
21%
Total unique open rate
Percentage of Sends by Zone
| Continent | Subscribers |
|---|
| Europe | 64 % |
| South America | 13 % |
| Africa | 9 % |
| North America | 7 % |
| Asia | 6 % |
| Oceania | 1 % |
Number of Subscribers and Unique Open Rates by Category
| Category | Open Rate | Subscribers |
|---|
| Farm Infrastructure | 22% | 132K |
| Farm Machinery | 22% | 214K |
| Farm Management | 20% | 131K |
| Forestry | 21% | 103K |
| Horticulture | 20% | 121K |
| Livestock Farming | 20% | 201K |
| Seeds and crop inputs | 20% | 105K |
| Small Farm Equipment | 22% | 168K |
| Wear and Spare Parts | 20% | 111K |
3.77M
Number of unique subscribers
25%
Total unique open rate
Percentage of Sends by Zone
| Continent | Subscribers |
|---|
| Europe | 80 % |
| North America | 7 % |
| South America | 5 % |
| Africa | 4 % |
| Asia | 3 % |
| Oceania | 1 % |
Number of Subscribers and Unique Open Rates by Category
| Category | Open Rate | Subscribers |
|---|
| Building & Construction | 25% | 217K |
| Decoration | 37% | 276K |
| Flooring & Wallcovering | 24% | 216K |
| Furniture | 27% | 314K |
| Garden & Terrace | 28% | 288K |
| Heating, Air Conditioning, Electricity | 24% | 331K |
| Hospitality, Retail | 21% | 504K |
| Interior & Exterior fittings | 25% | 384K |
| Kitchen & Bathroom | 26% | 337K |
| Lighting | 27% | 262K |
| Offices, Public buildings | 25% | 416K |
| Public spaces, Landscaping | 28% | 225K |
4.95M
Number of unique subscribers
18%
Total unique open rate
Percentage of Sends by Zone
| Continent | Subscribers |
|---|
| Europe | 46 % |
| South America | 19 % |
| Asia | 14 % |
| Africa | 13 % |
| North America | 8 % |
| Oceania | 1 % |
Number of Subscribers and Unique Open Rates by Category
| Category | Open Rate | Subscribers |
|---|
| Building - Construction | 17% | 272K |
| Detection - Measurement | 19% | 391K |
| Electricity - Electronics | 19% | 365K |
| Food industry | 19% | 256K |
| Health - Safety - Environment | 17% | 575K |
| Hydraulics - Pneumatics | 18% | 277K |
| Industrial machines and equipment | 16% | 360K |
| Machine-tools | 17% | 265K |
| Materials - Tools - Components | 17% | 331K |
| Metrology - Laboratory | 17% | 269K |
| Packing - Handling - Logistics | 18% | 401K |
| Power Transmission - Mechanical components | 18% | 369K |
| Production Machines | 17% | 333K |
| Robotics - Automation - Industrial IT | 17% | 485K |
3.75M
Number of unique subscribers
18%
Total unique open rate
Percentage of Sends by Zone
| Continent | Subscribers |
|---|
| Europe | 41 % |
| South America | 26 % |
| Asia | 14 % |
| Africa | 12 % |
| North America | 7 % |
| Oceania | 1 % |
Number of Subscribers and Unique Open Rates by Category
| Category | Open Rate | Subscribers |
|---|
| Aesthetic medicine, Wellness | 20% | 60K |
| Dental | 18% | 151K |
| Furniture, Logistics | 17% | 523K |
| Hygiene | 22% | 63K |
| Laboratory | 18% | 248K |
| Medical & Pharmaceutical industry | 21% | 120K |
| Medical Consumables | 20% | 282K |
| Medical Imaging | 20% | 151K |
| Medical Technical Facilities | 18% | 553K |
| Primary care | 17% | 464K |
| Rehabilitation | 19% | 314K |
| Secondary care | 18% | 532K |
| Surgery unit | 20% | 180K |
| Veterinary medicine | 20% | 103K |
1.13M
Number of unique subscribers
26%
Total unique open rate
Percentage of Sends by Zone
| Continent | Subscribers |
|---|
| Europe | 65 % |
| South America | 11 % |
| North America | 10 % |
| Africa | 6 % |
| Asia | 6 % |
| Oceania | 2 % |
Number of Subscribers and Unique Open Rates by Category
| Category | Open Rate | Subscribers |
|---|
| Equipment | 26% | 155K |
| Harbors and port terminals | 27% | 69K |
| Marinas | 28% | 25K |
| Maritime equipment | 24% | 69K |
| Motor boats | 28% | 172K |
| Sailing | 29% | 178K |
| Ship and boat building | 25% | 138K |
| Ships and professional boats | 26% | 81K |
| Water sports | 28% | 68K |
| Yachting | 34% | 172K |
