Optimise your stand
YOUR COMPANY STAND BENEFITS YOUR VISIBILITY
ON BOTH TRADITIONAL SEARCH ENGINES (SEO) AND IN THE LLMs (GEO)
With AI increasing the threat of misinformation, trust has become the driving force behind web visibility. As one of the world’s first B2B platforms, founded in 2000, VirtualExpo has built a reputation as one of the industry’s most trusted platforms, working with major brands and government agencies. This authority benefits exhibitors by strengthening their visibility in both traditional search engines (SEO) and AI-powered LLMs (GEO), where trust is now paramount.
STRENTHENING YOUR SEO
Your SEO interface lets you quantify and evaluate how your company stand benefits the SEO of your products and of your company’s own website:
OUR SUPERIOR DOMAIN RATING LENDS AUTHORITY TO YOUR BRAND
All six of VirtualExpo’s online exhibitions rank in the top 5% of websites on Ahrefs, with Domain Ratings of 50 or higher. This authority and trust are passed on to our exhibitors.
Backlinks strengthen your website’s seo
– 9 dofollow backlinks that pass link equity (“link juice”)
– Potentially thousands of non-link-equity backlinks from your published content
KEYWORD OPTIMSATION STRENGTHENS YOUR STAND’S SEO
An interactive table lets you monitor our Google Page One rankings for your product keywords across nine languages.
STRENGTHENING YOUR GEO
As agentic AI takes on ever more important tasks, having trustworthy content has become crucial.
EEAT — Experience, Expertise, Authority & Trust — is Google’s formula for demonstrating trustworthiness, launched specifically for the agentic era. Your company stand is let you send clear “EEAT signals”
that strengthen your GEO.
EEAT : Content That is Independently Verifiable
- Experience – On the “News&Trends” page: add articles showing real world projects with with identifiable locations and personnel
- Expertise – On the “Catalogs” page: add PDF certifications, guarantees or independent performance reports that verify your UVP (unique value proposition)
- Authority – On the Company page, mention strategic partnerships and industry association memberships that can be corroborated on their official websites.
- Trust
– On the “Products” page : cultivate a positive seller rating
– On the “Company” page : add a links to an independent ratings site like TrustPilot
– On the “News&Trends” page : add transparent client testimonials
COMBINING THE SEO BENEFITS OF a COMPANY STAND WTIH GEO FRIENDLY CONTENT CAN MAKE THE DIFFERENCE BETWEEN…
being anonymously
recycled by llms and
ai overviews…
or being cited
and linked
GET AHEAD IN GEO!
Trustworthy content doesn’t mean interesting content. AI has created a glut of low value generic content. “Info-Gain” is Google’s patented formula for combatting it. Info-Gain prioritises trustworthy content that demonstrates unique informational value, leading to higher citation rates in LLMs and Google AI overviews.
We have several articles that explaining EEAT and Info-Gain — the pillars of GEO — in detail with
case studies and concrete tips.